If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

It’s no secret that the internet has transformed how local contractors across the industry market their services, attract new customers, and generate revenue growth. Whether your contracting company ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

What does being trusted mean to you? The Google Guarantee program was built on the principle that it means a lot — in fact, a 2019 Google survey of small business owners strongly reaffirmed that. The ...

Saks Fifth Avenue and Sephora are among the retailers that have tested Google's local and shopping campaigns, which the search giant is expanding for this year's holiday shopping season, according to ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google ...

Most people research products or services online before they contact a company. The search engine results page is a competitive battlefield for companies that do most of their business in their ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a Senior Producer on Decoder. Previously, he reported on the technology and gaming industries for ...