New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Successful AI products must prioritize co-creation with users—and the mechanism for this is the user community.

Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements. A brand represents your company's daily interactions with customers and ...

Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

Out of the 30,000 products that are launched yearly, 95% fail. This does not affect customers, but business owners lose out on time, effort and investment. Business losses may lead to a downward ...

The frontend has long stopped being just a “wrapper” for the backend. It now performs full-fledged business […] ...

One of those professionals is Ndupana Koji, who is now the Brand Marketing Manager – Portfolio Strategy & Innovation for Red ...

Guesty, the leading property-management platform for the short-term-rental (STR) industry, today announced the launch of its ...

New GM Chief Product Officer Sterling Anderson, a former Tesla Autopilot lead, consolidates power to reshape the automaker's ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...